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Terms of Service

Last updated: February 2026

1. Acceptance of Terms

By accessing and using the AI Search Mastery website at aisearchmastery.com ("the Website"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree with any part of these Terms, you must not use the Website.

These Terms constitute a legally binding agreement between you ("you", "your") and AI Search Mastery, operated by Jamie Watters ("we", "our", "us").

2. Description of Service

AI Search Mastery is an informational website that provides educational content, resources, and guidance about optimising business visibility in AI-powered search engines. The Website offers:

  • Educational articles and resources about AI search optimisation
  • The MASTERY-AI Framework methodology for improving AI search visibility
  • Information about our tools and products
  • A contact form for enquiries

The Website also links to our separate product websites:

These product websites are separate services, each governed by their own terms of service and privacy policies. Your use of those products is subject to the terms published on their respective websites, not these Terms.

3. Intellectual Property

3.1 Our Content

All content on this Website, including text, graphics, logos, images, frameworks, methodologies, and software, is the property of AI Search Mastery or its content suppliers and is protected by United Kingdom and international intellectual property laws.

The following are trademarks or proprietary assets of AI Search Mastery:

  • The AI Search Mastery name and logo
  • The MASTERY-AI Framework and its associated methodology
  • The AImpactScanner name and tool
  • The LLM.txt Mastery name and tool

3.2 Permitted Use

You may view, download, and print pages from the Website for your own personal, non-commercial use, provided that you do not modify the content, you include all copyright notices, and you do not use the content for commercial purposes without our prior written consent.

3.3 Restrictions

Without our prior written permission, you must not:

  • Republish, sell, or licence any Website content
  • Reproduce or copy content for commercial purposes
  • Use data mining, scraping, or similar data-gathering tools on the Website
  • Use the MASTERY-AI Framework name or methodology in your own commercial products or services

4. User Conduct

When using the Website, you agree not to:

  • Use the Website for any unlawful purpose
  • Submit false or misleading information through our contact form
  • Attempt to gain unauthorised access to any part of the Website or its servers
  • Interfere with or disrupt the operation of the Website
  • Transmit any viruses, malware, or harmful code
  • Use automated systems (bots, scrapers) without our written permission, except for legitimate search engine indexing
  • Impersonate any person or entity

5. External Links and Third-Party Websites

The Website contains links to third-party websites and services, including our own product sites. These links are provided for your convenience.

  • We do not control or endorse the content or practices of any third-party website
  • Our product websites (AImpactScanner and LLM.txt Mastery) are separate services with their own terms
  • We are not responsible for any loss or damage arising from your use of third-party websites

6. Contact Form and Communications

When you submit information through our contact form, you agree that the information you provide is accurate, you consent to us processing it as described in our Privacy Policy, and we may use it to respond to your enquiry. We use spam prevention measures to maintain the quality of our communications.

7. Disclaimer of Warranties

The Website and all content, information, and services are provided on an "as is" and "as available" basis, without warranties of any kind, either express or implied.

The information on this Website is for general informational and educational purposes only. It does not constitute professional business, legal, financial, or technical advice. The AI search landscape is evolving rapidly, and information may become outdated. You should verify information and seek professional advice where appropriate before making business decisions based on our content.

Any reliance you place on information from this Website is strictly at your own risk.

8. Limitation of Liability

To the maximum extent permitted by applicable law, AI Search Mastery and its owner shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded under applicable law.

9. Indemnification

You agree to indemnify and hold harmless AI Search Mastery, its owner, and affiliated parties from any claims, damages, losses, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any applicable law.

10. Availability and Modifications

We reserve the right to modify, suspend, or discontinue any part of the Website at any time without notice. We shall not be liable for any modification, suspension, or discontinuation.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

13. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and AI Search Mastery regarding your use of the Website.

14. Changes to These Terms

We may revise these Terms at any time by updating this page. The "Last updated" date at the top indicates when changes were last made. Your continued use of the Website after changes constitutes acceptance of the revised Terms.

15. Contact Us

If you have questions about these Terms: