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Privacy Policy

Last updated: February 2026

1. Introduction

AI Search Mastery ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit aisearchmastery.com.

AI Search Mastery is operated by Jamie Watters. We also operate the following product websites, each with its own privacy policy:

This policy applies only to aisearchmastery.com. Please refer to the relevant product websites for their own privacy policies.

2. Information We Collect

2.1 Information You Provide Directly

When you use our contact form, we collect:

  • Name — so we can address you personally
  • Email address — so we can respond to your enquiry
  • Company name (optional) — to understand your business context
  • Website URL — to provide relevant advice about your AI search visibility
  • Message content — the details of your enquiry

2.2 Information Collected Automatically

When you visit our website, we may collect the following information automatically, but only if you have given consent via our cookie consent banner:

  • Analytics data — pages visited, time spent, referring source, and general browsing behaviour (via Google Analytics 4)
  • Device information — browser type, operating system, and screen resolution
  • Approximate location — country and region level, derived from your IP address (IP addresses are anonymised)

Without your consent, no analytics data is collected. Only essential cookies required for the website to function are used.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries — processing contact form submissions and providing requested information
  • Improve our website — understanding how visitors use our site so we can enhance the experience (analytics, consent required)
  • Communicate with you — sending responses to your messages and, if you have opted in, relevant updates about AI search optimisation
  • Ensure security — protecting against spam, fraud, and misuse (e.g., honeypot spam prevention on forms)
  • Comply with legal obligations — meeting our legal and regulatory requirements

4. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data on the following legal bases:

  • Consent — for analytics cookies and optional marketing communications. You may withdraw consent at any time.
  • Contract — to fulfil our obligations when you submit an enquiry or request our services
  • Legitimate interest — to improve our website, prevent fraud, and ensure security, where these interests do not override your rights
  • Legal compliance — to meet our legal and regulatory obligations

5. Cookies and Analytics

5.1 Our Approach

We use Plausible Analytics, a privacy-focused analytics service that does not use cookies and does not collect personal data. Plausible is fully GDPR-compliant without requiring consent.

Plausible collects only aggregate, anonymised data: page views, referral sources, browser and device type, and country. No individual visitors are tracked, no IP addresses are stored, and no cookies are set.

5.2 Essential Cookies Only

We may use essential cookies for basic website functionality (e.g. session management). These do not collect personal data and cannot be disabled.

5.3 No Marketing or Advertising Cookies

We do not use marketing cookies, advertising cookies, tracking pixels, or any third-party advertising trackers on this website.

6. Data Sharing

We do not sell, rent, or trade your personal data to third parties.

We may share your data with trusted service providers who help us operate our website:

  • Web hosting — Netlify (website hosting and form processing)
  • Analytics — Plausible Analytics (anonymised, cookieless usage data)
  • Email service providers — for responding to contact form submissions

All service providers are contractually required to handle your data securely and in accordance with applicable data protection law. We only share the minimum data necessary.

7. Data Retention

We retain your personal data only for as long as necessary:

  • Contact form submissions — retained for up to 24 months, then securely deleted
  • Newsletter subscriptions — retained until you unsubscribe, then deleted within 30 days
  • Product usage data — retained for up to 12 months
  • Analytics data — retained for up to 26 months (anonymised, in Plausible Analytics)
  • Cookie consent preferences — stored locally in your browser until you clear your cookies

8. Your Rights

Under the UK GDPR, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate or incomplete data
  • Right to erasure — request deletion of your personal data
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interest
  • Right to restrict processing — request that we limit how we use your data
  • Right to withdraw consent — withdraw your consent at any time

To exercise any of these rights, contact us at info@aisearchmastery.com. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data:

  • SSL/TLS encryption — all data transmitted between your browser and our website is encrypted
  • Access controls — personal data is accessible only to authorised individuals
  • Regular security assessments — we periodically review and update our security practices
  • Secure hosting — our website is hosted on Netlify, which maintains enterprise-grade security

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security but take all reasonable steps to safeguard your information.

10. International Data Transfers

Some of our service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data in accordance with UK data protection law.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child under 16, please contact us at info@aisearchmastery.com.

12. Third-Party Links

Our website contains links to third-party websites, including our own product sites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policy of any website you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top. For significant changes, we will display a notice on our website.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights: