Industry Updates
AI Search Arena: How Our Open Benchmark Methodology Works
The benchmark methodology designed for AI Search Arena. The benchmark never ran a cycle.
AI Search Insights
Practical guides, strategies, and industry updates on getting your business found by AI.
Fundamentals
You Can Rank #1 and Still Be Invisible to AI
In some B2B sectors, non-brand awareness traffic has fallen by 60% while rankings stayed put. Ranking first no longer guarantees visibility.
Industry Updates
Which llms.txt Tool Actually Works? We Benchmarked 14
We benchmarked 14 llms.txt tools on the same website. Scores ranged from 3 to 18 out of 30. The top six are in the table.
Fundamentals
The $200,000 Problem Nobody's Talking About
ChatGPT ads start at $200,000. At $60 CPM, that's 3x Meta's rates. There's a better way for small businesses to get cited by AI.
Fundamentals
93% of AI Searches Never Reach a Website
93% of queries in Google's AI Mode never result in a click. We scanned 50 Webflow agency sites and 43 were invisible to AI.
Industry Updates
Why Independent AI Search Benchmarks Matter
The AI search optimisation market had 27 or more tools and no independent benchmarks. AI Search Arena was the attempt to change that. It never published a cycle.
Fundamentals
Your SaaS Is Invisible to ChatGPT — Here's Why
We scanned 41 SaaS products for AI visibility. 31 of them were effectively invisible. Here is what they were missing.
Fundamentals
The Uncomfortable Truth About llms.txt Generators
We tested four llms.txt generators on the same site. The results ranged from 21 pages to 147. Here's what actually matters.
Industry Updates
AImpactScanner Analysed Every Website — React, Vue, SPAs and More
How the scanner added full JavaScript rendering and went from 19 factors to 27. Written while it was running; the tool was retired in August 2026.
Fundamentals
If Google Can't Find You, AI Search Won't Either
70% of small businesses have basic SEO issues that block AI discovery. Here is what most sites are missing.
Industry Updates
Building AImpactScanner: From Concept to AI Search Readiness Tool
How we built a 27-factor AI readiness scanner with llms.txt integration, and what we learned. The tool was retired in August 2026 and its code is open.
Fundamentals
Is AI Stealing Your Traffic? Understanding AI's Impact on Search
How AI search is changing website traffic patterns and proven strategies to adapt and thrive.