Industry Updates
AI Search Arena: How Our Open Benchmark Methodology Works
A detailed look at the AI Search Arena evaluation framework: 50+ standardised metrics, 6-model consensus scoring, and full transparency.
AI Search Insights
Practical guides, strategies, and industry updates on getting your business found by AI.
Fundamentals
You Can Rank #1 and Still Be Invisible
B2B websites are losing up to 60% of their traffic to AI answers. Ranking first on Google no longer guarantees visibility.
Industry Updates
Everyone's Generating llms.txt. Which Tool Actually Works?
We benchmarked 14 llms.txt tools on the same website. Scores ranged from 2 to 28 out of 30. Here's the full breakdown.
Fundamentals
The $200,000 Problem Nobody's Talking About
ChatGPT ads start at $200,000. At $60 CPM, that's 3x Meta's rates. There's a better way for small businesses to get cited by AI.
Fundamentals
93% of AI Searches Never Reach Your Site
AI search has a 93% zero-click rate. We scanned 50 Webflow agency sites and 43 were invisible to AI. Here's why and what to do about it.
Industry Updates
Why Independent AI Search Benchmarks Matter
The AI search optimisation market has 27+ tools and no independent benchmarks. Here's why that needs to change.
Fundamentals
Your SaaS Is Invisible to ChatGPT — Here's the Data
We scanned 41 SaaS products for AI visibility. 85% were effectively invisible. Here's what they're missing and how to fix it.
Fundamentals
The Uncomfortable Truth About llms.txt Generators
We tested four llms.txt generators on the same site. The results ranged from 21 pages to 147. Here's what actually matters.
Industry Updates
AImpactScanner Now Analyzes Every Website — React, Vue, SPAs and More
Full JavaScript rendering and expanded 27-factor analysis. Here's what changed and why it matters for your site.
Fundamentals
If Google Can't Find You, Neither Can AI
70% of small businesses have basic SEO issues that block AI discovery. The 27-factor analysis reveals what most sites are missing.
Industry Updates
Building AImpactScanner: From Idea to AI Visibility Tool
How we built a 27-factor AI readiness scanner with llms.txt integration, Edge Functions, and tiered access — and what we learned along the way.
Fundamentals
Is AI Stealing Your Traffic? Understanding AI's Impact on Search
How AI search is changing website traffic patterns and proven strategies to adapt and thrive.